Robert Pattinson signs to Dior

Robert Pattinson has reportedly signed a $12 million deal to be the new face of Christian Dior men’s fragrance.

The Twilight hunk is the latest celebrity to be tapped to endorse the iconic fashion company.

Robert will apparently appear in adverts for the men’s scent collection, and according to sources is a fan of the luxury label.

“Rob likes the brand,” an insider told E! news.

The 26-year-old has certainly proved his preference for the brand with his outfit choices on the red carpet.

At this year’s Cannes Film Festival the actor sported a Dior Homme tuxedo.

The British star looked dapper as he posed with fellow A-listers for the cameras.

Robert also knows how to work the brand when dressed down, choosing a pair of Christian Dior jeans for the Teen Choice Awards.

Previous high-profile campaigns for the luxury label have included Hollywood beauties Charlize Theron and Natalie Portman.

If the deal goes ahead, Robert will be making a similar career move to famous on-off girlfriend and Twilight co-star Kristen Stewart.

The pretty actress is currently the face of Balenciaga fragrance Florabotanica.